Scoping & positioning
Your brand, your clients, your competitors: what the site must say, and to whom.
A design drawn for your brand, a site that is fast by Google’s own measures, and SEO built in from the start.
Typical project in 6 weeks · budget scoped together on the discovery call
Architecture & interiors
Geneva · Paris
Core Web Vitals · real visitors
3 metrics in the green
Custom website design in Geneva, Lausanne and the canton of Vaud, by a freelance developer based in Mies (Vaud). No template: an art direction drawn for your brand, performance measured by Google in the green and search optimisation built in from the design stage, for a site that brings in enquiries instead of just existing.
The offer is for SMEs, firms and established houses whose website no longer reflects the quality of their work: a redesign that must finally convert, or a first site that must hold its own. It is also the alternative to a web agency for those who want one point of contact, from scoping to follow-up.
You get a fast site with green Core Web Vitals, an art direction specific to your brand, content structured for Google and for assistants such as ChatGPT, and a CMS to publish on your own, training included. At launch, redirects and indexing are handled so the switch costs no traffic.
The project runs in six steps: scoping and positioning, art direction and mock-ups, development with a demo every week, launch, editorial content, then follow-up. A typical redesign takes six weeks. Every month, a report gives traffic, rankings and incoming enquiries.
I work remotely and by video call across Switzerland and France, and on site in Geneva by appointment, when the project requires it and as far as possible.
YOUR QUESTIONS
The cost of a website in Switzerland depends on the number of pages and templates, the art direction work, the content to write, the integrations and the CMS. A custom site costs more than a template, but it is designed to convert. The budget is scoped on the discovery call, before any commitment.
A redesign starts with what the current site already brings in: visited pages, rankings, enquiries. The structure and art direction are then redrawn, and the site is rebuilt while keeping useful addresses through redirects. The launch is monitored so no traffic or ranking is lost.
First decide who the site speaks to and what it must achieve: enquiries, appointments, applications. Then come the site map, the art direction, the content, the development and the launch. A CMS then lets the business publish on its own.
A website is the page your customers check before calling you, and often the one Google and AI assistants cite to recommend you. Well designed, it answers their questions, reassures them about your seriousness and turns a visit into an enquiry, day and night.
“Projects change. The method never does.”
Your brand, your clients, your competitors: what the site must say, and to whom.
Moodboards, typography, mockups: an art direction drawn for you, zero templates.
Pixel-true integration, restrained motion, CMS wired in: a demo every week.
Redirects, green Core Web Vitals, clean indexing: a switchover without losses.
Pages written for your clients, structured for Google and AI.
A report every month: traffic, rankings, inbound enquiries.
A report like this one, every month, in your inbox.
Goals, scope, budget: everything in writing.
Documented, justified technical choices.
Short sprints, a demo every Friday.
Automated tests, continuous deployment and alerts from day one.
Errors, slowdowns and usage tracked continuously: problems show up before anyone reports them.
The stack behind fast, durable sites you can edit without me.
EXHIBIT NO.1 · ORIZN
Co-founder and CTO of Orizn: your project gets the standard I hold my own product to.
A tooled process: automated tests, monitoring and a monthly report. Nothing relies on memory.
Your data stays protected: GDPR & Swiss FADP by default.
Based in Mies (Vaud), between Geneva and Lausanne. Remote across Switzerland, France and beyond. Reply within 24 business hours.
SAMPLE ENGAGEMENT
An architecture firm based in Geneva and Paris: a bilingual site rebuilt in six weeks, projects front and centre, aiming to double project enquiries.
45 minutes, free, no strings attached. We talk about your project and you leave with an honest opinion, whether we work together or not.
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